BIO

About GIANNI SERRA

Gianni Serra’s creative path took him from Sardinia to Milan to study fashion design. After graduating he moved to Rome where he worked with photographers and stylists for books and fashion magazines.
He is an eclectic designer, creating costumes, collaborating with contemporary artists: the atelier in Rome is a natural evolution of his talent.
A careful and refined choice of materials combined with traditional tailoring techniques is the key to create collections of unique pieces crafted with strong references to art, that were shown at Altaroma.
Couture is still a passion but with S/S 2009 Gianni Serra proves himself with his first prêt-a-porter collection, which sums up experiences and skills. The items express the need to create easy clothes, comfortable and pleasant to the touch for a sophisticated audience.
GIANNISERRA is a full made in Italy collection with a well-defined – sometimes daring – identity that can be mixed up with everyday basics.

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